The studio practice of Craig Hansen. Devoted to creativity and a systematic approach to design. 


Studio Principle


  

International Anthem Recording Co.

2014︎︎︎

Design/Branding



Visual identity, packaging design and art direction for International Anthem Recording Co. a Chicago-born recording company that produces and promotes progressive music releases. The mission of International Anthem is to make positive contributions to the changing state of the music industry, and to vitalize the demand for boundary-defying music by presenting unique sounds in appealing packages to untapped audiences.

It takes a village to create such a dynamic body of work. Projects are an enjoyable collaboration between the musicians, artists, photographers, the label and myself.

Visit intlanthem.com to see more design and explore the music for yourself.

Montagne & Mer

2015

Art Direction/UI Design/Branding



In 2015, Chicago-based photographer Kari Skaflen decided to find a new avenue for her photography. With a love for fashion and head-turning style, she found bespoke silk scarves were the perfect home for some of her favorite photos. Work includes the visual identity, hang tags and web design. The diamond shaped logo is at once a mountain and a holding vessel for the abstracted waves of the “sea.”

The Seravek font family from Process Type Foundry was used throughout providing a richness and clarity to the brand aesthetic. The homepage utilized full-bleed detail shots of the beautiful scarves and an atypical slideshow functionality was built into the product description section of the site.

Trio in Curio

2011-12

Design/Screenprinting



Silk screened typographic posters created over the course of 15 months for a live weekly jazz series at Curio in Chicago. Plastered all over the city the posters became a recognizable icon for the series. From February through June 2012 Curio requested that flyers also be made. The solution was to integrate the flyer text into the poster design. Posters were displayed whole while others were cut apart and distributed as flyers. 

Rather than brand this series and be beholden to a specific style and aesthetic I chose to re-invent the poster each time, creating something new yet familiar. This series culminated in a one month residency and live recording sessions that led to the very first International Anthem Recording Co. release and birthed that Chicago label.

Artstract

2018

Concept/UI Design/Prototyping



An art app that uses the simple artistic constructs of color, form and line to generate an infinite number of outcomes. Utilizing a clear, concise selection process the app creates a preliminary abstract composition. This can be saved and shared to social media as is, or the user can position the imagery in any way that they see fit to customize for even more possibilities.

Seeking to demystify artistic creation and expose people to the joys of art, the app uses algorithms to build unexpected results. Especially useful for exciting and educating kids about the fun potential of art while meeting them on their “turf” — the screen.

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