“Hell, there are no rules here – we’re trying to accomplish something.”

—Thomas Edison
Hi, I'm Craig Hansen and Studio Principle is my design practice. I have 19 years of experience creating digital interfaces, animations and beautiful printed artifacts across a broad range of sectors including; music, sports, retail, publishing and the arts. I focus heavily on typography, design systems and contemporary visual culture to make work that engages, entertains, and communicates effectively.

I'm inquisitive by nature and believe in research and hard work. I don’t follow fads. I do obsess about details.

Starting a new business? Refining your current brand? Have an idea that must be explored? I'm available for projects, workshops, mentoring and consultancy work. Send me an email and let's make something great together.


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