“Hell, there are no rules here—we’re trying to accomplish something.”
—Thomas Edison
FAQs
What services does Studio Principle offer?
Studio Principle provides multidisciplinary design services including motion design and animation reels, custom type design, brand identity systems, graphic storytelling, creative workshops, and design consultancy.Who is Studio Principle best for?
Studio Principle partners with clients, agencies, and brands looking for thoughtful, high-craft design—whether you need a custom typeface for a digital product, an engaging motion graphics package, or an experienced multidisciplinary designer to mentor your team or consult on a complex creative project.
Craig Hansen is a multidisciplinary designer specializing in animation, graphic storytelling, custom typography, and robust design systems. He helps brands and clients translate complex ideas into visually compelling work that balances creative expression with strategic problem-solving.
chansen@studioprinciple.com
“I have been working with Craig for almost a decade. Craig is an exceptionally talented designer who consistently transforms complex concepts into clean, simplified, impactful visual realities. Craig possess a combination of technical skills and creative intuition, ensuring every project exceeds expectations. Craig is a dedicated professional and a wonderful collaborator who brings immense value to our team.”
Cameron Douraghy, VP, Artisan Talent
chansen@studioprinciple.com
“I have been working with Craig for almost a decade. Craig is an exceptionally talented designer who consistently transforms complex concepts into clean, simplified, impactful visual realities. Craig possess a combination of technical skills and creative intuition, ensuring every project exceeds expectations. Craig is a dedicated professional and a wonderful collaborator who brings immense value to our team.”
Cameron Douraghy, VP, Artisan Talent