![](https://freight.cargo.site/t/original/i/3c9edef316eccb3c7aba6a83682bd409bab6484047c89e64b1df34c3411fbb60/Clouds_Timelapse.gif)
Hi, I'm Craig Hansen and Studio Principle is my design practice. I have 20 years of experience creating digital interfaces, animations and beautiful printed artifacts across a broad range of sectors including; music, sports, retail, publishing and the arts. I focus heavily on typography, design systems and contemporary visual culture to make work that engages, entertains, and communicates effectively.
I'm inquisitive by nature and believe in research and hard work. I don’t follow fads. I do obsess about details.
Starting a new business? Refining your current brand? Have an idea that must be explored? I'm available for projects, workshops, mentoring and consultancy work.
Devoted to creativity and a systematic approach to design.
chansen@studioprinciple.com
I'm inquisitive by nature and believe in research and hard work. I don’t follow fads. I do obsess about details.
Starting a new business? Refining your current brand? Have an idea that must be explored? I'm available for projects, workshops, mentoring and consultancy work.
Devoted to creativity and a systematic approach to design.
chansen@studioprinciple.com