“Hell, there are no rules here—we’re trying to accomplish something.”

—Thomas Edison
Hi, I'm Craig Hansen and Studio Principle is my design practice. I have 20 years of experience creating digital interfaces, animations and beautiful printed artifacts across a broad range of sectors including; music, sports, retail, publishing and the arts. I focus heavily on typography, design systems and contemporary visual culture to make work that engages, entertains, and communicates effectively.

I'm inquisitive by nature and believe in research and hard work. I don’t follow fads. I do obsess about details.

Starting a new business? Refining your current brand? Have an idea that must be explored? I'm available for projects, workshops, mentoring and consultancy work. 

Devoted to creativity and a systematic approach to design.

Studio Principle

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