Montagne & Mer

2015

Art Direction/UI Design/Branding



In 2015, Chicago-based photographer Kari Skaflen decided to find a new avenue for her photography. With a love for fashion and head-turning style, she found bespoke silk scarves were the perfect home for some of her favorite photos. Work includes the visual identity, hang tags and web design. The diamond shaped logo is at once a mountain and a holding vessel for the abstracted waves of the “sea.”

The Seravek font family from Process Type Foundry was used throughout providing a richness and clarity to the brand aesthetic. The homepage utilized full-bleed detail shots of the beautiful scarves and an atypical slideshow functionality was built into the product description section of the site.

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