Montagne & Mer

Art Direction/UI Design/Branding

Visual identity, hang tags and UI design for a bespoke silk scarf company. The diamond shaped logo notes the high quality of the silk and is also an abstracted mountain containing the waves of the sea.

The Seravek font family from Process Type Foundry was used throughout providing a richness and clarity to the brand aesthetic. The homepage utilized full-bleed detail shots of the beautiful scarves and an atypical slideshow functionality was built into the product description section of the site. Hang tags were limited run letter pressed with a multi-colored ombre printed along the thick card stock edges.

Studio Principle

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