https://studioprinciple.com studioprinciple Fri, 11 Feb 2022 22:06:19 +0000 https://studioprinciple.com en https://studioprinciple.com/Trio-in-Curio Fri, 11 Feb 2022 19:16:00 +0000 studioprinciple https://studioprinciple.com/Trio-in-Curio Trio in Curio Design/Screenprinting Silk screened typographic posters created over the course of 15 months for a live weekly jazz series at Curio in Chicago. Plastered all over the city the posters became a recognizable icon for the series. From February through June 2012 Curio requested that flyers also be made. The solution was to integrate the flyer text into the poster design. Posters were displayed whole while others were cut apart and distributed as flyers. Rather than brand this series and be beholden to a specific style and aesthetic I chose to re-invent the poster each time, creating something new yet familiar. This series culminated in a one month residency and live recording sessions that led to the very first International Anthem Recording Co. release and birthed that Chicago label. ︎︎︎Home https://studioprinciple.com/Montagne-Mer Tue, 08 Feb 2022 22:32:04 +0000 studioprinciple https://studioprinciple.com/Montagne-Mer Montagne &amp; Mer Art Direction/UI Design/Branding Visual identity, hang tags and UI design for a bespoke silk scarf company. The diamond shaped logo notes the high quality of the silk and is also an abstracted mountain containing the waves of the sea. The Seravek font family from Process Type Foundry was used throughout providing a richness and clarity to the brand aesthetic. The homepage utilized full-bleed detail shots of the beautiful scarves and an atypical slideshow functionality was built into the product description section of the site. Hang tags were limited run letter pressed with a multi-colored ombre printed along the thick card stock edges. ︎︎︎Home https://studioprinciple.com/Poetry-Foundation Fri, 11 Feb 2022 20:31:35 +0000 studioprinciple https://studioprinciple.com/Poetry-Foundation Poetry Foundation Art Direction/Design/Animation Work includes a blind embossed, letter pressed poster for Juan Felipe Herrera, US Poet Laureate, 2015, a series of responsive, nesting print pieces, poet trading cards and a postcard printed with the "scent" of the poem embedded into the ink. The Poetry Foundation, publisher of Poetry magazine (the oldest monthly devoted to verse in the English-speaking world), is an independent literary organization committed to a vigorous presence for poetry in our culture. ︎︎︎Home https://studioprinciple.com/Motion-Reel Fri, 11 Feb 2022 20:41:00 +0000 studioprinciple https://studioprinciple.com/Motion-Reel Motion Reel Illustration/Animation/Editing Telling compelling stories via animation. Please click on the image or the link here to view my reel on Vimeo. ︎︎︎Home https://studioprinciple.com/Type-Design-1 Fri, 11 Feb 2022 20:48:22 +0000 studioprinciple https://studioprinciple.com/Type-Design-1 Type Design Senhan was originally conceived via an early AI tool called Prototypo. Then through a nearly year-long process of refinement and redesign the final typeface took shape. Defined by angular serif contours, this family of 5 weights and matching italics is a real eye-catcher at display sizes. But with a tall’ish x-height for legibility, and a medium contrast, Senhan is a workhorse in smaller, lengthy blocks of copy. Cargi (scroll down) began as a short type course on LinkedIn. As the forms started to materialize, I found myself wanting to experiment with ways to breathe new life into a condensed neo-grotesque. I did so by employing quirky, atypical terminals and flattened out bowls. 9 weights, obliques and a Variable are available.&nbsp; Desktop, webfont, ePub and mobile app licenses for both typefaces can be purchased at YouWorkForThem &amp; MyFonts ︎︎︎Home https://studioprinciple.com/Save-the-Bay Fri, 11 Feb 2022 21:59:21 +0000 studioprinciple https://studioprinciple.com/Save-the-Bay Save the Bay UI Design Website redesign done in collaboration with Citizen Best for Save the Bay, a non-profit striving to protect and restore San Francisco Bay for people and wildlife, uniting the Bay Area to create a clean and healthy Bay for 60+ years. We began with a sitemap of the old website and worked closely with a copywriter and UX designer to create an entirely new digital experience.&nbsp; Volunteer and donation opportunities were given center stage. Save the Bay had an impressive archive of photography; we leveraged that along with commissioned illustrations to document and convey the organization's history and the important work they do to support the bay area environment. The new site now functions as a vehicle for public&nbsp;engagement and personal empowerment. Visit Save the Bay ︎︎︎Home https://studioprinciple.com/C4 Fri, 11 Feb 2022 22:06:19 +0000 studioprinciple https://studioprinciple.com/C4 C4 Art Direction/UI Design/Design Originally this project was a book design assignment for C4, a Colorado based contracting company specializing in commercial and residential architecture and interior design. The book utilized editorial style image and text layouts and generous amounts of white space to bring the craftsmanship and beauty of each project to the forefront. Adobe’s Servus Slab was chosen to compliment C4’s use of Eurostile Extended in their branding. Two years later C4 wanted to redesign their website. Using the aesthetic developed in the book as a starting point, wireframes that translated the page design of the book to a vertical scrolling format for online purposes were created. Full bleed video, subtle parallax animation and custom svg icons were employed to push the site beyond the printed page. View the case study &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Visit C4 website ︎︎︎Home https://studioprinciple.com/C4-case-study Fri, 04 Feb 2022 19:54:56 +0000 studioprinciple https://studioprinciple.com/C4-case-study C4 (case study) <img width="1855" height="1080" width_o="1855" height_o="1080" data-src="https://freight.cargo.site/t/original/i/44b9712c6979d6973697b352b775061ab96e4d24f242db923d919cb15ca297a2/0_wireframe_comparison.jpg" data-mid="132498657" border="0" src="https://freight.cargo.site/w/1000/i/44b9712c6979d6973697b352b775061ab96e4d24f242db923d919cb15ca297a2/0_wireframe_comparison.jpg" /> The first challenge in redesigning the C4 website was to translate the horizontal page spread layouts in the book to a vertical scrolling format. Left: Page Spreads (book)&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; Right: Project Page (website) <img width="1251" height="2829" width_o="1251" height_o="2829" data-src="https://freight.cargo.site/t/original/i/a84b8fd910b9655f0b4a00f312e958ca40021c85858248cf397bc5eb6c6e6873/1-wireframe_sketch.jpg" data-mid="132498658" border="0" src="https://freight.cargo.site/w/1000/i/a84b8fd910b9655f0b4a00f312e958ca40021c85858248cf397bc5eb6c6e6873/1-wireframe_sketch.jpg" /> <img width="1200" height="3693" width_o="1200" height_o="3693" data-src="https://freight.cargo.site/t/original/i/6fc33eb2ee918a24c3ebdf74363669c925cf5331285e81b656f3c0def3fa9ead/2-wireframe.png" data-mid="132498660" border="0" src="https://freight.cargo.site/w/1000/i/6fc33eb2ee918a24c3ebdf74363669c925cf5331285e81b656f3c0def3fa9ead/2-wireframe.png" /> <img width="1200" height="3693" width_o="1200" height_o="3693" data-src="https://freight.cargo.site/t/original/i/8bf037b3b0993f17af473cb07d09e723ced05d0045908c55262a9f0343a73f75/3-C4-Homepage.png" data-mid="132498661" border="0" src="https://freight.cargo.site/w/1000/i/8bf037b3b0993f17af473cb07d09e723ced05d0045908c55262a9f0343a73f75/3-C4-Homepage.png" /> Low-fidelity sketches were developed, followed by mid-fidelity and high-fidelity wireframes as content and client feedback was compiled and accommodated. <img width="335" height="900" width_o="335" height_o="900" data-src="https://freight.cargo.site/t/original/i/72d86b04195c88c071b3705bca30736a28e508e3b99ea547450f3330e902653d/C4_hompage_final.gif" data-mid="132498663" border="0" src="https://freight.cargo.site/w/335/i/72d86b04195c88c071b3705bca30736a28e508e3b99ea547450f3330e902653d/C4_hompage_final.gif" /> Together with the client we decided a better design solution than the slideshow depicted in the wireframes, would be full bleed video. The reason being two-fold, first it collapses an entire section of the scrolling homepage. “The Company” section and subsequent quote and text are placed directly over the video. C4’s commitment to integrity and quality are the first thing a visitor to the site experiences. It was also a chance to depict the work that C4 does and push the website beyond what can be done on a static printed page. <img width="1166" height="1690" width_o="1166" height_o="1690" data-src="https://freight.cargo.site/t/original/i/05e0926bd4a02f80e79160efc0990c8bd5268cc7b4aa8b751936f928ca8be40a/homepage_old.jpg" data-mid="132498673" border="0" src="https://freight.cargo.site/w/1000/i/05e0926bd4a02f80e79160efc0990c8bd5268cc7b4aa8b751936f928ca8be40a/homepage_old.jpg" /> <img width="2788" height="7496" width_o="2788" height_o="7496" data-src="https://freight.cargo.site/t/original/i/6f3c4bdbfa67bcdd1a0e9b2d9feb196201444a39d49681625fdf59a88d03fc33/C4_hompage_final.jpg" data-mid="132498664" border="0" src="https://freight.cargo.site/w/1000/i/6f3c4bdbfa67bcdd1a0e9b2d9feb196201444a39d49681625fdf59a88d03fc33/C4_hompage_final.jpg" /> Left: Homepage (old)Right: Homepage (new) • Changed slideshow for full bleed background video. • Stronger worded About section appears directly over video as a company "ethos", rather than beneath the slideshow and within the same visual hierarchy as other less crucial information. • Portfolio and&nbsp;Contact&nbsp;pages brought into the main scrolling homepage design for easier navigation on today's multitude of screens. • Massive and somewhat ridiculous footer redesigned. • Red logo, tan and white wood texture all replaced by the more minimal and sophisticated grayscale palette found in the book. <img width="2658" height="3652" width_o="2658" height_o="3652" data-src="https://freight.cargo.site/t/original/i/37a7a12c49a9a828b2bc741ec9fcbba74a46b39e96c441d254e89940777762d5/portfolio_old.jpg" data-mid="132498670" border="0" src="https://freight.cargo.site/w/1000/i/37a7a12c49a9a828b2bc741ec9fcbba74a46b39e96c441d254e89940777762d5/portfolio_old.jpg" /> <img width="2818" height="2918" width_o="2818" height_o="2918" data-src="https://freight.cargo.site/t/original/i/e972be69066478c20f84bae7158be5eb4343790124016d8e8a242cdf775c58ed/contact_page.jpg" data-mid="132498666" border="0" src="https://freight.cargo.site/w/1000/i/e972be69066478c20f84bae7158be5eb4343790124016d8e8a242cdf775c58ed/contact_page.jpg" /> Left: Portfolio Page (old)Right: Contact Page (old) <img width="1200" height="1222" width_o="1200" height_o="1222" data-src="https://freight.cargo.site/t/original/i/28d48cf7b0f3d9abff4e79b6a94dacb4e0bbbb489667a7c815c1deab9d500399/project_old.jpg" data-mid="132498671" border="0" src="https://freight.cargo.site/w/1000/i/28d48cf7b0f3d9abff4e79b6a94dacb4e0bbbb489667a7c815c1deab9d500399/project_old.jpg" /> <img width="1200" height="1624" width_o="1200" height_o="1624" data-src="https://freight.cargo.site/t/original/i/44e222bd6814ad9419228acce9c7398ba2f589026662e2e4349b1c58dd43b518/4-C4-Project-Page.jpg" data-mid="132498662" border="0" src="https://freight.cargo.site/w/1000/i/44e222bd6814ad9419228acce9c7398ba2f589026662e2e4349b1c58dd43b518/4-C4-Project-Page.jpg" /> Left: Project Page (old)Right: Project Page (new) • Layout grid templates reminiscent of the spreads from the book were created for a cohesive, branded design and a user centric approach to the presentation of the page content. • Larger, more beautiful photography showcases the different C4 building projects much better. • More robust copy was written to better tell the story of each individual property. <img width="224" height="1912" width_o="224" height_o="1912" data-src="https://freight.cargo.site/t/original/i/c63291b5bfc946ed2dac8eaa26657ddaf184ddcfca9acfe2322ddad310332ea3/mobile_old_homepage.jpg" data-mid="132498674" border="0" src="https://freight.cargo.site/w/224/i/c63291b5bfc946ed2dac8eaa26657ddaf184ddcfca9acfe2322ddad310332ea3/mobile_old_homepage.jpg" /> <img width="750" height="5523" width_o="750" height_o="5523" data-src="https://freight.cargo.site/t/original/i/d05d9f5f9914ce3076cecc992f2da739480c53e74bba54db9e409dce87d205df/mobile_homepage.jpg" data-mid="132498668" border="0" src="https://freight.cargo.site/w/750/i/d05d9f5f9914ce3076cecc992f2da739480c53e74bba54db9e409dce87d205df/mobile_homepage.jpg" /> Mobile: Removed the video background for faster loading. Retained the company ethos and quote. Fonts: Eurostile Extended Nebiolo Type Foundry,&nbsp;Turin Italy Servus Slab Dada Studio Warsaw, Poland <img width="605" height="1279" width_o="605" height_o="1279" data-src="https://freight.cargo.site/t/original/i/df0dcb110450e7056469b108b208f9ee5bca23ce7cad5454dd701328d89f8644/fonts.jpg" data-mid="132498667" border="0" data-scale="52" src="https://freight.cargo.site/w/605/i/df0dcb110450e7056469b108b208f9ee5bca23ce7cad5454dd701328d89f8644/fonts.jpg" /> ︎︎︎Home https://studioprinciple.com/Info-Work-Inquiries Fri, 04 Feb 2022 19:54:56 +0000 studioprinciple https://studioprinciple.com/Info-Work-Inquiries <img width="720" height="404" width_o="720" height_o="404" data-src="https://freight.cargo.site/t/original/i/3c9edef316eccb3c7aba6a83682bd409bab6484047c89e64b1df34c3411fbb60/Clouds_Timelapse.gif" data-mid="132498653" border="0" src="https://freight.cargo.site/w/720/i/3c9edef316eccb3c7aba6a83682bd409bab6484047c89e64b1df34c3411fbb60/Clouds_Timelapse.gif" /> “Hell, there are no rules here—we’re trying to accomplish something.”—Thomas Edison Craig Hansen is a multidisciplinary designer specializing in animation and graphic storytelling. With a strong expertise in typography and design systems, his creative approach involves a thoughtful sensitivity to problem–solving. He creates visually compelling work that balances creativity with brand integrity. Available for projects, workshops, mentoring and consultancy work.&nbsp; chansen@studioprinciple.com ︎︎︎Home https://studioprinciple.com/Archive Fri, 04 Feb 2022 19:54:57 +0000 studioprinciple https://studioprinciple.com/Archive <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/f87d8bf1a3fc3af5f69b98d84a9c849816dfb7fd3e1d63f96fb2bcb3f3e72848/Mockup2.jpg" data-mid="133231222" border="0" alt="This is Lucy (Author/Illustrator)" data-caption="This is Lucy (Author/Illustrator)" src="https://freight.cargo.site/w/1000/i/f87d8bf1a3fc3af5f69b98d84a9c849816dfb7fd3e1d63f96fb2bcb3f3e72848/Mockup2.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/156e1804c94dc29a961c31ee65c5812a313e07d73d422422b4b80c89e827e399/Mockup5.jpg" data-mid="133231224" border="0" alt="This is Lucy (Author/Illustrator)" data-caption="This is Lucy (Author/Illustrator)" src="https://freight.cargo.site/w/1000/i/156e1804c94dc29a961c31ee65c5812a313e07d73d422422b4b80c89e827e399/Mockup5.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5e0ab167619152709c419d34e195a941e1a59907fc67d65acfcf477b25ab6a9b/Mockup4.jpg" data-mid="133231217" border="0" alt="This is Lucy (Author/Illustrator)" data-caption="This is Lucy (Author/Illustrator)" src="https://freight.cargo.site/w/1000/i/5e0ab167619152709c419d34e195a941e1a59907fc67d65acfcf477b25ab6a9b/Mockup4.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/cfed60861c63fc4f1828551320ce8bb7e48bda69e40d8a201cc1cdc551bd95a3/Mockup3.jpg" data-mid="133231220" border="0" alt="This is Lucy (Author/Illustrator)" data-caption="This is Lucy (Author/Illustrator)" src="https://freight.cargo.site/w/1000/i/cfed60861c63fc4f1828551320ce8bb7e48bda69e40d8a201cc1cdc551bd95a3/Mockup3.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/679f6eb90e9034c874af2c6d5ab26c7cb48ad3549161b54bc39de61e24ee389a/tnh_5.jpg" data-mid="133231111" border="0" alt="The New Heroes (art periodical)" data-caption="The New Heroes (art periodical)" src="https://freight.cargo.site/w/1000/i/679f6eb90e9034c874af2c6d5ab26c7cb48ad3549161b54bc39de61e24ee389a/tnh_5.jpg" /> <img width="1806" height="1200" width_o="1806" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5f5e090dee9a18a84e513c43e104988f1a30032dca05f5cd3d17bc5e5dbd57ea/tnh_7.jpg" data-mid="133231112" border="0" alt="The New Heroes" data-caption="The New Heroes" src="https://freight.cargo.site/w/1000/i/5f5e090dee9a18a84e513c43e104988f1a30032dca05f5cd3d17bc5e5dbd57ea/tnh_7.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f8558a854cbb0692453d1baa63d305dd0b9ee5af98ade4d13ff525fab828645c/tnh_8.jpg" data-mid="133231113" border="0" alt="The New Heroes " data-caption="The New Heroes " src="https://freight.cargo.site/w/1000/i/f8558a854cbb0692453d1baa63d305dd0b9ee5af98ade4d13ff525fab828645c/tnh_8.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7016bdd53a11d16e9cc9f16cc517183df878f620aa65bffd825505a4ad9b3314/tnh_3.jpg" data-mid="133231110" border="0" alt="The New Heroes" data-caption="The New Heroes" src="https://freight.cargo.site/w/1000/i/7016bdd53a11d16e9cc9f16cc517183df878f620aa65bffd825505a4ad9b3314/tnh_3.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/07034ba2c9b3b98241938a97b0b7653cf3d8f3e252f25efd69d004c5ced34ce5/Entrance1.jpg" data-mid="132498678" border="0" alt="Herman Miller Healthcare (showroom graphics)" data-caption="Herman Miller Healthcare (showroom graphics)" src="https://freight.cargo.site/w/1000/i/07034ba2c9b3b98241938a97b0b7653cf3d8f3e252f25efd69d004c5ced34ce5/Entrance1.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/9a702b9e7721371732711a85868e12293560e1cc2cc1a202bac08b4d045df3cb/Pharmacy1.jpg" data-mid="132498682" border="0" alt="Herman Miller Healthcare" data-caption="Herman Miller Healthcare" src="https://freight.cargo.site/w/1000/i/9a702b9e7721371732711a85868e12293560e1cc2cc1a202bac08b4d045df3cb/Pharmacy1.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/2a7345a0f462961ea892f36da29a3a2c148552372751ddf44170fb803826d5c9/Eras2.jpg" data-mid="132498681" border="0" alt="Herman Miller Healthcare " data-caption="Herman Miller Healthcare " src="https://freight.cargo.site/w/1000/i/2a7345a0f462961ea892f36da29a3a2c148552372751ddf44170fb803826d5c9/Eras2.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5b59dc332fac072c1fcb1227394f6fcc73880d5327b88664ec9112b7e9190247/Eras1.jpg" data-mid="132498680" border="0" alt="Herman Miller Healthcare " data-caption="Herman Miller Healthcare " src="https://freight.cargo.site/w/1000/i/5b59dc332fac072c1fcb1227394f6fcc73880d5327b88664ec9112b7e9190247/Eras1.jpg" /> <img width="720" height="404" width_o="720" height_o="404" data-src="https://freight.cargo.site/t/original/i/5d436ef1807d530bd7e923bab0162050186b5678d2861818a0e66aff7dbc65d9/cannes.gif" data-mid="132498677" border="0" alt="Cannes Lions International Festival of Creativity (title animation)" data-caption="Cannes Lions International Festival of Creativity (title animation)" 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